{"id":547,"date":"2026-05-21T16:15:27","date_gmt":"2026-05-21T13:15:27","guid":{"rendered":"https:\/\/bfeed.digital\/blog\/?p=547"},"modified":"2026-05-21T16:16:20","modified_gmt":"2026-05-21T13:16:20","slug":"druhyi-krok-stvorenniia-proiektu","status":"publish","type":"post","link":"https:\/\/bfeed.digital\/blog\/druhyi-krok-stvorenniia-proiektu\/","title":{"rendered":"\u0414\u0440\u0443\u0433\u0438\u0439 \u043a\u0440\u043e\u043a \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0454\u043a\u0442\u0443"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0412\u043a\u0430\u0436\u0456\u0442\u044c \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u0432\u0430\u0448 \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0439 \u0444\u0456\u0434, \u0437 \u044f\u043a\u043e\u0433\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0454 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u0432\u0430\u0448\u0456 \u0442\u043e\u0432\u0430\u0440\u0438. \u041a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u0443 \u0444\u0456\u0434\u0456 \u043d\u0435 \u043c\u043e\u0436\u0435 \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 45 000. \u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u0431\u0456\u043b\u044c\u0448\u0435 45 000 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u0431\u0443\u0434\u044c \u043b\u0430\u0441\u043a\u0430 \u043d\u0430\u043f\u0438\u0448\u0456\u0442\u044c \u043d\u0430\u043c \u0456 \u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454\u043c\u043e \u0432\u0430\u043c \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u0443\u043c\u043e\u0432\u0438 \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043f\u0440\u043e \u0442\u0435, \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0430\u0431\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u0444\u0456\u0434, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0434\u043e\u043a\u043b\u0430\u0434\u043d\u0438\u0439 \u043e\u043f\u0438\u0441 \u0432\u0438\u043c\u043e\u0433 \u0434\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0443 \u0434\u0430\u043d\u0438\u0445 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0437\u0430 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0434\u0430\u0442\u0438 \u0444\u0456\u0434\u0438 CSV, XML, \u0430\u0431\u043e Google Sheets, \u044f\u043a \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u0434\u0430\u043d\u0438\u0445, \u0430\u043b\u0435 \u0439\u043e\u0433\u043e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c Facebook: <a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392\">https:\/\/www.facebook.com\/business\/help\/120325381656392<\/a><\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043d\u0430 Horoshop: <a href=\"https:\/\/help.horoshop.ua\/uk\/articles\/2446975-facebook\">https:\/\/help.horoshop.ua\/uk\/articles\/2446975-facebook<\/a><\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043d\u0430 Prom: <a href=\"https:\/\/support.prom.ua\/hc\/uk\/articles\/360004961197-%D0%92%D0%B8%D0%B2%D0%B0%D0%BD%D1%82%D0%B0%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F-%D1%84%D1%96%D0%B4%D0%B0-%D0%B4%D0%BB%D1%8F-Google-Merchant-Center-Facebook\">https:\/\/support.prom.ua\/hc\/uk\/articles\/360004961197-%D0%92%D0%B8%D0%B2%D0%B0%D0%BD%D1%82%D0%B0%D0%B6%D0%B5%D0%BD%D0%BD%D1%8F-%D1%84%D1%96%D0%B4%D0%B0-%D0%B4%D0%BB%D1%8F-Google-Merchant-Center-Facebook<\/a><\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043d\u0430 ShopExpress: <a href=\"https:\/\/help.shop-express.ua\/ukr\/quickstart\/gmc-product-feed-creation\/\">https:\/\/help.shop-express.ua\/ukr\/quickstart\/gmc-product-feed-creation\/<\/a><\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043d\u0430 Shopify \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 apps \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0444\u0456\u0434\u0456\u0432, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434: <a href=\"https:\/\/apps.shopify.com\/facebook-product-catalog\">https:\/\/apps.shopify.com\/facebook-product-catalog<\/a> &#8211; \u0441\u0433\u0435\u043d\u0435\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0444\u0456\u0434 \u0434\u043e\u0434\u0430\u0439\u0442\u0435 \u0443 BFEED \u044f\u043a \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u0434\u0430\u043d\u0438\u0445 \u043f\u0440\u043e \u0442\u043e\u0432\u0430\u0440\u0438.<\/li>\n\n\n\n<li>\u0414\u043b\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u043d\u0430 WordPress \u0430\u0431\u043e Opencart \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0439 \u043f\u043b\u0430\u0433\u0456\u043d \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0444\u0456\u0434\u0456\u0432.<\/li>\n\n\n\n<li>\u042f\u043a\u0449\u043e \u0443 \u0432\u0430\u0441 \u0441\u0432\u043e\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u043e\u043c, \u0442\u043e \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043f\u0456\u0434\u0433\u043e\u0442\u0443\u0432\u0430\u0442\u0438 \u0444\u0430\u0439\u043b \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0456 CSV, XML, \u0430\u0431\u043e Google Sheets \u0437\u0433\u0456\u0434\u043d\u043e \u0437 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f\u043c\u0438 Facebook: <a href=\"https:\/\/www.facebook.com\/business\/help\/120325381656392\">https:\/\/www.facebook.com\/business\/help\/120325381656392<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e \u043a\u043b\u0456\u043a\u0443 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 \u0414\u0430\u043b\u0456 \u0456 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u043d\u0430 \u0442\u0435\u0440\u0442\u0456\u0439 \u043a\u0440\u043e\u043a (\u0428\u0430\u0431\u043b\u043e\u043d\u0456\u0437\u0430\u0442\u043e\u0440) \u0437\u0430\u0432\u0436\u0434\u0438 (\u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0438 \u0440\u0435\u0434\u0430\u0433\u0443\u0432\u0430\u043d\u043d\u0456) \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u043f\u0440\u043e \u0442\u043e\u0432\u0430\u0440\u0438, \u0442\u043e\u043c\u0443 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043f\u043e\u0447\u0435\u043a\u0430\u0442\u0438 \u0434\u043e 2-\u0445 \u0445\u0432\u0438\u043b\u0438\u043d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042f\u043a\u0449\u043e \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0448\u0430\u0431\u043b\u043e\u043d\u0456\u0437\u0430\u0442\u043e\u0440\u0430 \u0442\u0440\u0438\u0432\u0430\u0454 \u0434\u043e\u0432\u0448\u0435 2-3 \u0445\u0432\u0438\u043b\u0438\u043d, \u0441\u043a\u043e\u0440\u0456\u0448 \u0437\u0430 \u0432\u0441\u0435 \u0454 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0437\u0456 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044e \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f \u0434\u0430\u043d\u0438\u0445 \u0456 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u043e\u0447\u0435\u043a\u0430\u0442\u0438\u0441\u044c \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u043a\u0430\u0436\u0456\u0442\u044c \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u0432\u0430\u0448 \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0439 \u0444\u0456\u0434, \u0437 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\u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f. \u0406\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043f\u0440\u043e \u0442\u0435, \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0430\u0431\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u0444\u0456\u0434, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0434\u043e\u043a\u043b\u0430\u0434\u043d\u0438\u0439 \u043e\u043f\u0438\u0441&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[28,36],"tags":[],"class_list":["post-547","post","type-post","status-publish","format-standard","hentry","category-help","category-36"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0414\u0440\u0443\u0433\u0438\u0439 \u043a\u0440\u043e\u043a \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0454\u043a\u0442\u0443 -<\/title>\n<meta name=\"robots\" content=\"index, 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